Based on the concept of Wellness, intermission is an interactive installation and multi-sensory “Pit Stop” experience of the cave and relaxation it provides in IHC Gortta Giusti, in collaboration with Lululemon.
The main objective remains, to increase brand awareness with target consumer and increase effective sales traffic on IHC’s website.
Further, We also strategised to improve the customer’s experience during the stay and enhance the after-stay experience and increase visitors based on their well-wisher’s recommendations.